The City of North Myrtle Beach Gets The Ongoing Highest Ocean Water Quality Ratings from the S.C. Department Of Health and Environmental Control (DHEC)
The narrative by the Myrtle Beach Chamber keeps changing. First it was, “these are all lies.” Now it is “Every other beach is dirty too”
Meanwhile the responsible Mayor and City Council of North Myrtle Beach have worked to create a truly pristine “family friendly” beach environment that is not infected with neither the water quality issues nor the poor leadership issues currently found inside the city of Myrtle Beach.
In a very clever, but also unprofessional manner, indications are that the Myrtle Beach Area Chamber of Commerce has worked with one of its media members to optimize the city of North Myrtle Beach for GOOGLE key word search terms related to the city of Myrtle Beach’s current poor water quality issues. A quick search of just over 33 key terms like “swim advisory” and “water bacteria” on Google’s search engine showed a clear pattern of optimization. The local media partner WMBFnews’ former General Manager was also a former President of the Myrtle Beach Area Chamber Board. This news station has received funds in the millions from the Myrtle Beach Area Chamber of Commerce.
BELOW ARE JUST A FEW SAMPLES OF THE SEARCH RELATED TERMS MYRTLEBEACHSC.com pulled as examples.
As we have reported time and time again, DHEC gives the City of North Myrtle Beach its highest ratings for Ocean Water quality.
This past weekend, the Tri Cities Examiner posted an article advising its readers to consider choosing North Myrtle Beach above Myrtle Beach this year. Just yesterday, the Chamber of Commerce used its powerful resources to immediately have a freelance Examiner writer, put up this scorched earth reply. [Note, the article did not allow comments from readers on that scorched earth post]
In the second article, encouraged by the Chamber of Commerce, the writer employs the tactics of a scolded school child. She states that Myrtle Beach does have water issues, but only because they are more transparent about them. She goes on to throw practically every other beach destination possible under the bus. We reached out to a few of those destination leaders and they were very unhappy about her article and her sources behind whose motives were to publish such a demeaning article.
First the Myrtle Beach Area Chamber said the stories were globally untrue. An employee called the DHEC reports online untrue. Then, President Brad Dean stated that the stories about Myrtle Beach water quality were “rumor and innuendo.” He later said in regards to the Chamber launching an expensive media push promoting Myrtle Beach water quality as pristine: “We are just trying to curb the impact of the misinformation.”
The new story line now is: Yes, we do have bacteria issues, but so does every beach in the world, and we are just more honest about it.
Meanwhile the responsible Mayor and City Council of North Myrtle Beach have worked honestly so as to create a truly pristine “family friendly” beach environment that is not infected with neither the water quality issues nor the poor leadership issues currently found in the city of Myrtle Beach.
EDITOR’S NOTE: The Examiner Article of April 25 states: “Tourism officials are striking back against the social media stir that incorrectly asserted Grand Strand beaches were closed to swimming.” MyrtleBeachSC.com certainly never reported that. Our reporting has been that DHEC has earmarked areas that drain from land to the ocean inside the city limits of Myrtle Beach as SWIMMING IS NOT ADVISED. We have never once used the word Grand Strand in any beach water quality reporting, nor have we reported on any beach other than the City of Myrtle Beach.